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Commerce AI,in practice
Field notes on product discovery, agentic commerce and the AI merchants can actually trust. Written by the people building it.
13 articles · Adobe Commerce · Audience Segmentation · Sales & Service Chat · Partnership · Product Discovery 01 Does an AI shopping assistant lift conversion on Adobe Commerce? 02 Audience Segmentation shows its work. Your team still decides. 03 Can one assistant handle sales and support for a regulated or high-consideration catalog? 04 Do you need to replace your help desk to add an AI shopping assistant? 05 Why a return shouldn't need a whole new conversation 06 Webscale AI and Webeyez team up to catch shoppers before they leave 07 The support ticket that was actually a sale 08 Why shoppers hate repeating themselves, and what it costs your store 09 Why "no results found" is costing you shoppers who already decided to buy 10 Chatbot or AI shopping assistant? What actually separates them 11 Why B2B buyers give up on your catalog before they ever call sales 12 Fitment and part-number search: helping shoppers find the right fit without knowing the part number 13 Why AI shopping assistants make things up, and how grounded answers fix it
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13 articles
Does an AI shopping assistant lift conversion on Adobe Commerce?
September 11, 2026 · 9 min read·Adrian Luna
Audience Segmentation shows its work. Your team still decides.
September 11, 2026 · 6 min read·Adrian Luna
Can one assistant handle sales and support for a regulated or high-consideration catalog?
August 25, 2026 · 5 min read·Adrian Luna
Do you need to replace your help desk to add an AI shopping assistant?
August 20, 2026 · 5 min read·Adrian Luna
Why a return shouldn't need a whole new conversation
August 18, 2026 · 5 min read·Adrian Luna
Webscale AI and Webeyez team up to catch shoppers before they leave
August 14, 2026 · 5 min read·Adrian Luna
The support ticket that was actually a sale
August 13, 2026 · 5 min read·Adrian Luna
Why shoppers hate repeating themselves, and what it costs your store
August 11, 2026 · 5 min read·Adrian Luna
Why "no results found" is costing you shoppers who already decided to buy
August 7, 2026 · 6 min read·Adrian Luna
Chatbot or AI shopping assistant? What actually separates them
July 31, 2026 · 5 min read·Adrian Luna
Why B2B buyers give up on your catalog before they ever call sales
July 24, 2026 · 6 min read·Adrian Luna
Fitment and part-number search: helping shoppers find the right fit without knowing the part number
July 17, 2026 · 6 min read·Adrian Luna
Why AI shopping assistants make things up, and how grounded answers fix it
July 10, 2026 · 5 min read·Adrian Luna
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The Chai · Issue No. 02
AI traffic converts 60 percent better. You barely get any.
Our monthly editorial on agentic commerce. In August, AI-referred shoppers turned out to convert far better than everyone else, and there are still barely any of them.
- 01AI traffic converts far better than everything else, and there is barely any of it
- 02MCP goes final, and agent identity is next
- 03What an AI visit is worth, and how many there are
August 2026
Issue No. 02
The Chai
by
AI traffic converts 60 percent better. You barely get any.
How AI is changing what gets bought and sold